A virtual business employs electronic means to transact business as opposed to a traditional brick business that relies on face-to-face transactions with physical documents and physical currency. One of the best exercise for virtual business leaders, is to keep people coming into your ‘channel’ -to have a consistent pool of potential clients to choose from on a regular basis.
This means you need to do lot of networking and be in constant touch with your clients for which arises a need for mailing list.
Here comes few tips for building and growing your mailing list:
Give something great for free – Put together a report, an audio, a video on your business which is appealing to youth and give them for free People love to ‘sample’ free lessons and services.
Ask people to come – The most common mistakes of marketing is to build it and expect people to come. Your opt in box on your website shouldn’t just sit there once you put it there -you have to tell people about it, ask them to join.
Love you clients – Once you have audience be sure to take care of them. Communicate personal details of your life that will help them to know you, like you and trust you. Make a marketing calendar and seell them according to it, do not sell them all the time.
Follow their instructions – Work on their recommendations and advice wherever possible, so that it’s not always about you.
Remember – Whether a business employees two people or two hundred, it is essential that they communicate in transparent, trustworthy ways.
The secret to successful virtual business lies in making goals for the benefit of others, and surrounding yourself with a variety of talent and expertise.
– Harsh Sharma, TIF